After her degree in Hotel and Tourism Management in Glion, Switzerland, Simone worked for international hotel chains and private owners such as Mövenpick, Steigenberger and Relais et Chateaux in the operation, sales and marketing departments. After that, she worked 12 years for the ACCOR group (3000 hotels worldwide) as a Sales Manager and Director of Marketing and PR. By the end of the year 2000, she decided to pursue her career by starting up her own business, Eyes2market GmbH. Being an enthusiastic traveler Simone has visited many countries around the world and she is still fascinated when meeting new cultures and different ways of living.

When time allows and a suitable opportunity arises Simone likes to swing the golf club.