Brand building
Eyes2Market helps you to build and manage your brand personality covering all channels of distribution and communication from the B2B segments (travel agencies, tour operators and all intermediaries) to the B2C targets (general public).
Brand Development
Whether the need is to build up awareness, increase market share, change consumer and media attitudes following a crisis or a combination of all of these - our integrated marketing communications strategy will increase top-of-mind awareness in the affluent tourism marketplace and will help any organization to communicate values and emotions that will sustain the competitive advantage of a destination.
Eyes2market offers rich resources for destinations requiring help to plan and implement their brand identity. Our experienced resident experts have had direct senior management responsibility for planning and implementing marketing programs and projects at regional, sub-regional, local and international level. They think creatively, but are firmly grounded in the realities of the marketplace.
Public relations
Eyes2market’s PR team guarantee the best possible media coverage to you. Talented PR professionals strategically manage TV, radio and press campaigns. We implement communications and marketing strategies for luxury hotels, unique destinations, spas and hospitality companies targeting the upscale leisure and corporate market.
Media Relations
Our talented PR professionals keep your brand in forefront of journalists' and bloggers minds.
We do so based on simply the best media relations in the industry.
Our PR services comprise but do not confine:
- Media strategy, tactics, assessment and implementation
- Press conferences Blogging/Podcasts
- Press office functions
- Media relations (media liason, media tours, press trips)
- Editorial services (press kits and releases)
- Positioning and key messages
- Internal and external communiqués (newsletters, sales letters, speaches)
- Editorial and broadcast promotions
- PR events (benefits, galas, grand openings, press and client events, tournaments, entertainment and sport activities)
- Location Shoots (editorial, fashion, film)
- Crisis management
- Online PR
- Image library, video clips and footage.
- Creation and distribution of press packs.
- Development of media functions, briefings and interviews
- Organisation of group and individual press visits
- Press clipping service; social media monitor
- Pro-active media initiative to national and regional press, TV and broadcast, consumer and lifestyle media, business and financial media, travel trade and nice media.
- Speech writing, interviews and client media training .
Eyes2market's campaigns and events are under pinned by the thought:
People may forget what you did or did not do; but people will never forget how you made them feel!
Consumer Promotions
Direct to consumer promotions are less expensive than you think. Creating effective promotions that bring desired results is Eyes2market’s aim.
Full service travel marketing
Our customer promotion services comprise but do not confine:
- Advertising design, placement and result tracking
- Creative development
- Cross and affiliate marketing campaigns
- Branding: Image analysis and positioning, market research
- Publishing: supplements, brochures, advertorials…including layout and content creation
- Graphic Design and development (print, web) – production
- Media Planning and Buying: creative media planning for print, online, outdoor, TV, radio...
- Call centre management and operation
- Collateral creation, production and fulfilment
- Competitor analysis
- Consumer fulfilment
- Consumer newsletters and e-newsletters
- Consumer Show presence optimisation
- Direct mail
- Market Intelligence Reports
- Market ready product audit
- Market Research
- Niche market enhancement
Online Marketing
In order to achieve the maximum impact of your marketing dollars, internet components need to be integrated in your marketing strategies.
Let Eyes2market turn your website lookers into bookers
Eyes2market's multilingual teams ensure that your website's presence is maximised in Europe.
Websites are more than just an online brochure or point of information; websites are one of the most important revenue generators for tourist boards and private sector partners
Online marketing Services:
Targeting the right market segments - clever digital campaigns that work for your businessand increase conversion
- SEM (search engine optimisation and marketing)
- Digital Marketing - driving traffic to your website
- Email newsletters- design, deliverance and results
- Website analysis
- Measurement and result reporting - We apply modern technique, CRM system to measure activities, monitor results and show return on investment
B2B
Benefit from our teams of sales professionals in-place specialized in leisure and MICE .
Take advantage from:
- Our strong personal relationship's and top level contacts to tour operators at CEO and product manager level
- An extentive database of tour operator, including all niche segments
- a selected travel agency database
Face to Face beats facebook
Our travel trade development services comprise but do not confine:
- Airline connectivity support
- Cruise market evaluation
- Development of travel agent sales guides
- Educational Fam trips
- Event management
- Industry newsletters and e-newsletters
- Joint marketing activities
- Mice marketing
- Road shows
- Sales blitzes
- Trade show presence maximisation
- Travel agents reach/training programmes/ E-Learning programmes ,educational seminars/webinars
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