Brand building
Eyes2Market helps you to build and manage your brand personality covering all channels of distribution and communication from the B2B segments (travel agencies, tour operators and all intermediaries) to the B2C targets (general public).
Brand Development
Whether the need is to build up awareness, increase market share, change consumer and media attitudes following a crisis or a combination of all of these - our integrated marketing communications strategy will increase top-of-mind awareness in the affluent tourism marketplace and will help any organization to communicate values and emotions that will sustain the competitive advantage of a hotel or a destination.
Eyes2market offers rich resources for destinations or hotels requiring help to plan and implement their brand identity. Our experienced resident experts have had direct senior management responsibility for planning and implementing marketing programs and projects at regional, sub-regional, local and international level. They think creatively, but are firmly grounded in the realities of the marketplace.
More specifically, our professionals have:
- Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
- A sound understanding of the rapidly evolving tourism marketplace.
- In-depth understanding of the implications of developments in information and communication technologies and the advent of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
- Knowledge of the experience of our Teams in many countries through visits to DMO/Ground Handlers offices in many parts of the world and through past or present membership of international organisations such as - Destination Marketing Association International, Pacific Asia Travel Association, European Cities Tourism and the International Federation for Information Technology and Tourism.
- An integrated approach to product development and promotion, in the form of a limited number of major campaigns directed towards market segments that have greatest potential for our clients; supported by cross cutting programs, addressing issues such as information management, e-business, co-ordination of print, partnership development, etc.
- Getting the right market mix. The markets targeted, taken together, should enable a destination to build good, high-yield business, all year round.
Measurement and Result reporting
The success of PR campaigns depends on accurately tracking, evaluating and reporting processes.
Eyes2market uses a mixture of traditional and new software tracking methods.
Results can be delivered in traditional paper form, or direct to your desk, anywhere in the world 24 hours a day, set with coaded passwords.
Measurement of clients' image reputation
We apply a multiude of techniques to measure PR, image perception and reaction.
KPIs that make sense
We apply modern key performance indicators; real time techniques, and through our CRM can measure activities, montior results and show return on investment.
For our commercial clients, we generate sales projections and revenue reports, linked to our in-market activities.
PR return of investment
Eyes2market tends to measure media coverage in AVE (Advertising Value Equivalent)
Depending on campaign, we also apply several additional measurements like
- consumer engagement
- event attendance
- promotional subscriptions
Promotions and events
Eyes2market's talented press managers are passionate about media and have extensive knowledge of the promotional marketplace.
Consumer Promotions and affiliate marketing
Eyes2market's PR programmes identify brand influencers and creates a process for communicating to your target audience through multiple channels - Affinity Marketing, both on-page and on-line and where relevant using mobile marketing to reach the youth and under 35 market, all part of a rich and multi facited Public Relations Programme. And we never forget, the oldest PR tool of all word or mouth.
Creative events
Press Conferences - for clients who have important news, revelant to each market.
Road shows - Product Launches:
- Venue Finding & contract negotiation
- Delegate registration and communication
- Travel logistics
- Pre event management support
- Programme planning
- On site event management staff
- Audiovisual & Production requirements
- Entertainment & Speaker management
Promotions that bring results
Tactical promotions to work in low demand times.
Brand promotions that confirm your image.
Is your brand working as hard as it could?
Connecting your brand with "non-traditional" elements creates a connection in consumers' minds, that can influence their next travel decision.
Events that create that special feeling
Events that stay in mind
Eyes2market's campaigns and events are under pinned by the thought:
People may forget what you did or did not do; but people will never forget how you made them feel!
Social Media
Facebook, Twitter, Pinterest, and Youtube are indispensable marketing tools in today’s multi-screen world.
Social Media Marketing
is more than just having the obligatory Facebook page, Instagram, LinkedIn, twitter and/ or Youtube account.
It's about finding the right network for your brand.
It´s about creating emotion and enggement with your audience.
It´s about converting the interest in real bookings.
Eyes2market applies simple and effective techniques:
- Audit: Monitoring and identifying the most relevant social media for you
- Engage: Defining messaging, generating content and then outreaching to channels that make sense to your tourism product.
- Measure: evaluating social media interaction.
Eyes2market's social media campaigns include:
- Influencer Marketing
- Content creation and storytelling
- Facebook campaigns
- Insta-Stories
- Organic- and paid social media activation
Crisis and Issues
Protecting your image in the event of a crisis.
Our strategy is simply.
Be prepared
If something has gone wrong or is about to go wrong, we can help you successfully manage your media communications.
Write an effective crisis plan, and stick to it. Update it regularly with your key personnel's contact details, and keep your staff involved in the proces.
A crisis can evolve at any time, it does not have to be of your making. But it is your responsibility to ensure truthful and timely information get's to both the media and your customers. Eyes2market are experts in this process and regularly produce crisis plans for a variety of both government and commercial clients.
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